The campaign photos have already been released and they are HOT! The campaign will start in February 2012 at a MAC counter or store near you! The VIVA GLAM campaign is the MAC AIDS FUND which has raised $224 million dollars for HIV/AIDS since 1994 when it was established by Frank Angelo and Frank Toskan, the founders of MAC cosmetics.
With a purchase of a VIVA GLAM lipsticks and lipglass 100% of the selling price is donated to the MAC AIDS FUND! Yes, 100%!
So, in February 2012 when you walk up to your neighborhood MAC retailer and buy your Nicki Minaj & Ricky Martin VIVA GLAM Lipstick, not only are you getting a great lipstick, but you are blessing people all around the world who are affected by this terrible disease, with your purchase.
Here are a few things one (1) VIVA GLAM can do:
- Pay for 8 individually tailored, nutritious meals for a person affected by HIV/AIDS.
- Provide 2 children 2 meals per day at an orphanage for children affected by HIV/AIDS in South Africa for a month.
- Buy 1 weekly grocery shop (4 bags of food) for 2 people living with HIV/AIDS.
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